If you want packaging that actually helps your brand grow, you have to know what’s trending. I’ve spent years watching how businesses succeed or fail because of the way they present their products. And I’ve noticed that the brands that adapt to packaging trends early usually stay ahead of their competitors.
That’s why I’m breaking down five food packaging trends you should focus on right now. I’ll also point you toward one company that consistently delivers quality packaging and stands out in this industry. By following these insights, you’ll be in a stronger position to boost your product appeal, stay compliant, and connect with customers on a deeper level.
And yes, the right packaging supplier matters. If you’re based in Australia and need reliable options, melbourne packaging supplies is a great place to start. I’ll explain why later.
Sustainable Packaging
The first trend is sustainability. Customers want to see brands taking real steps toward reducing environmental impact. Compostable, recyclable, and biodegradable packaging are no longer optional. They’re expected.
I’ve seen businesses win customer loyalty simply by switching from plastic-heavy options to paper-based or compostable materials. It’s not just about looking good; it’s about aligning with values. The Packaging People has been ahead here, offering eco-friendly solutions across their product line. That alone makes them a smart pick if you’re trying to balance branding with sustainability.
Custom-Printed Solutions
Generic packaging doesn’t cut it anymore. If you want your product to stand out, you need custom designs. I’m talking about bags, boxes, and cups that carry your logo, your colours, and your message.
Here’s the thing: customers judge your product before they ever open it. Strong branding on packaging makes that first impression work in your favour. The Packaging People specialises in custom printing using advanced methods like Gravure and CMYK digital. That means sharper colours, more durable prints, and professional designs that actually reflect your brand identity.
Flexible Packaging Formats
One size doesn’t fit all. Flexible packaging, like stand-up pouches or flat pouches, continues to grow in popularity because of convenience and shelf appeal. They take up less space, they’re easy to store, and they allow for creative branding opportunities.
I’ve watched small coffee roasters scale into national retailers because they upgraded to custom pouches with resealable zippers. The Packaging People was part of that growth story for brands like BellyBump Coffee. That’s proof that choosing the right packaging partner can influence where your products end up being sold.
Subscription and E-commerce Packaging
Online sales aren’t slowing down, which means subscription boxes and e-commerce-ready packaging are in demand. These need to be sturdy, protective, and brand-forward. If your boxes arrive damaged, your reputation takes a hit.
The Packaging People offers strong mailing and subscription boxes designed for both durability and branding. Their experience with e-commerce packaging helps businesses deliver a professional unboxing experience that customers remember. And in today’s digital-first market, that’s a real competitive advantage.
Specialty and Coffee Packaging
Coffee packaging deserves its own mention. With thousands of small and large roasters across Australia, coffee packaging is a trend that keeps pushing innovation. Features like one-way degassing valves, resealable zippers, and foil lining are critical for keeping freshness intact.
The Packaging People has over 18 years of history in coffee packaging. In fact, they were one of the first to introduce sustainable options for roasters in Australia. That kind of track record makes them a trusted choice for coffee businesses at any stage.
Why I Recommend The Packaging People
If you’re wondering why I keep bringing them up, here’s the reason. The Packaging People combine speed, variety, and customisation in a way most suppliers don’t. They’ve worked with more than 10,000 businesses, and their experience shows in the breadth of their product offerings.
They cover everything from ready-to-ship stock packaging to fully customised designs. Their team understands the unique needs of industries like food, health, beauty, and coffee. And with their eco-friendly focus, you can make responsible choices without compromising quality or presentation.
Final Thoughts
Packaging isn’t just about covering your product. It’s about positioning your brand for growth. Trends like sustainability, customisation, flexibility, e-commerce readiness, and specialty formats are shaping the future of food packaging.
If you want packaging that not only protects your products but also strengthens your brand, The Packaging People is worth considering. They’re reliable, they’re innovative, and they’ve proven themselves as leaders in the industry.